YENAD COFFEE
Project Type
Branding
Role
Website & Brand Designer
Duration
5 Weeks
Year
2025
YENAD COFFEE
Project Type
Branding
Role
Website & Brand Designer
Duration
5 Weeks
Year
2025
About Yenad
Yenad Coffee is an established coffee brand that required a refreshed identity to better reflect its vision and stand out in a competitive market. This project focused on a complete rebrand, including a new logo, visual identity, and website redesign.
The goal was to create a cohesive and modern brand experience that stays true to its roots while appealing to a more contemporary audience.
About Yenad
Yenad Coffee is an established coffee brand that required a refreshed identity to better reflect its vision and stand out in a competitive market. This project focused on a complete rebrand, including a new logo, visual identity, and website redesign.
The goal was to create a cohesive and modern brand experience that stays true to its roots while appealing to a more contemporary audience.
Different Coffee Taste
" Beautifully decorated space, service was attentive & the
cafe latte was delicious. Recommend the cafe experience.
Disappointed with the packed ground coffee, fancy packaging
but bland flavor. "
Different Coffee Taste
" Beautifully decorated space, service was attentive & the
cafe latte was delicious. Recommend the cafe experience.
Disappointed with the packed ground coffee, fancy packaging
but bland flavor. "
Design Approach
Design Approach
The process started with analyzing the existing brand and identifying gaps in its visual communication. I explored multiple directions that balance tradition with modern minimalism, focusing on clarity, scalability, and strong visual recognition.
The approach was centered on building a flexible identity system that works across packaging, web, and social media.
The process started with analyzing the existing brand and identifying gaps in its visual communication. I explored multiple directions that balance tradition with modern minimalism, focusing on clarity, scalability, and strong visual recognition.
The approach was centered on building a flexible identity system that works across packaging, web, and social media.
Website Redesign
The original website did not reflect the brand’s quality or provide a clear user experience. I redesigned it with a structured layout, improved hierarchy, and a cleaner visual language, making the experience more intuitive, engaging, and aligned with the new identity.
Website Redesign
The original website did not reflect the brand’s quality or provide a clear user experience. I redesigned it with a structured layout, improved hierarchy, and a cleaner visual language, making the experience more intuitive, engaging, and aligned with the new identity.
Website Redesign
The original website did not reflect the brand’s quality or provide a clear user experience. I redesigned it with a structured layout, improved hierarchy, and a cleaner visual language, making the experience more intuitive, engaging, and aligned with the new identity.
Mockups/Applications
The brand previously lacked consistency in its physical and digital presence. I translated the new identity into packaging and mockups, ensuring a unified look across cups, materials, and digital assets — strengthening brand recall and shelf presence.
Mockups/Applications
The brand previously lacked consistency in its physical and digital presence. I translated the new identity into packaging and mockups, ensuring a unified look across cups, materials, and digital assets — strengthening brand recall and shelf presence.
Mockups/Applications
The brand previously lacked consistency in its physical and digital presence. I translated the new identity into packaging and mockups, ensuring a unified look across cups, materials, and digital assets — strengthening brand recall and shelf presence.
Final Outcome
The result is a cohesive and modern brand identity that strengthens Yenad Coffee’s presence and positions it for growth. The new brand is flexible, scalable, and designed to create a lasting impression across all platforms.
Final Outcome
The result is a cohesive and modern brand identity that strengthens Yenad Coffee’s presence and positions it for growth. The new brand is flexible, scalable, and designed to create a lasting impression across all platforms.
Final Outcome
The result is a cohesive and modern brand identity that strengthens Yenad Coffee’s presence and positions it for growth. The new brand is flexible, scalable, and designed to create a lasting impression across all platforms.
The Challenge
The core challenge was to design an identity that feels dynamic and flexible without becoming visually inconsistent. The brand needed to communicate movement and adaptability while maintaining a strong and recognizable presence.
Visual Identity
The previous identity lacked cohesion and distinctiveness. I redesigned the logo and established a consistent typographic and color system, creating a bold yet minimal identity that improves recognition and works seamlessly across different applications.
Visual Identity
The previous identity lacked cohesion and distinctiveness. I redesigned the logo and established a consistent typographic and color system, creating a bold yet minimal identity that improves recognition and works seamlessly across different applications.
Visual Identity
The previous identity lacked cohesion and distinctiveness. I redesigned the logo and established a consistent typographic and color system, creating a bold yet minimal identity that improves recognition and works seamlessly across different applications.
My Role
Led the end-to-end rebranding process, covering
Brand Identity Design
Logo Redesign
Website Design
Visual Direction
from concept exploration to final execution.
Led the end-to-end rebranding process, covering
Brand Identity Design
Logo Redesign
Website Redesign
Visual Direction
from concept exploration to final execution.
My Role
Led the end-to-end rebranding process, covering
Brand Identity Design
Logo Redesign
Website Redesign
Visual Direction
from concept exploration to final execution.
The Challenge
The core challenge was to design an identity that feels dynamic and flexible without becoming visually inconsistent. The brand needed to communicate movement and adaptability while maintaining a strong and recognizable presence.