I grew up in a small town full of warmth (and regular scoldings from my strict teacher dad), where curiosity and creativity shaped who I am. That curiosity later took me to Addis Ababa University where I studied Computer Science and began exploring how technology can solve real human problems.

Now, I work across product design and development, building experiences for web, brands and mobile. I focus on designing with purpose and creating products that make everyday life simpler. You can also read some of my essays here.