Born and raised in a small town filled with warmth (and the occasional scolding from my strict teacher dad), my early years were shaped by curiosity, creativity, and a bit of mischief. That curiosity eventually led me to Addis Ababa University, where I studied Computer Science and began to see technology as a tool for solving real human problems.

Today, I work at the intersection of product design and development, designing and building products across web, brands, mobile. My approach is simple: design intentionally and create products that genuinely make life easier for the people using them. You can also explore my essays and writings here.